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Matthes, Joerg: Prieler, Michael: Adam, Karoline:
Gender-role portrayals in television advertising across the globe.
[2016]
Author
Adam, Karoline (1)
Matthes, Joerg (1)
Prieler, Michael (1)
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advertising object
(1)
age
(1)
broadcasting station operating under private law
(1)
content analysis
(1)
cross-cultural comparison
(1)
equal rights
(1)
gender representation
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gender role
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international comparison
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man
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peak viewing time
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representation
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research report
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periodical article
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2016
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english
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Sex roles
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